Marketing & Automation

Pay others a commission to promote your event

Set a commission, hand out tracked links, and pay promoters automatically on the sales they bring you.

4 min readUpdated 2026-07-29

When a teacher you trust posts about a retreat, or the person on the door at a kirtan tells the line outside that a friend recommended it, that recommendation moves people in a way an ad never does — the audience trusts the person making it, not a platform trying to sell them something. Studios, partner organizers, and enthusiastic attendees are all willing to promote an event they believe in, and they'll usually do it for a share of what they bring in rather than a flat fee. What normally kills this arrangement before it starts is the accounting: who gets credit for which sale, when someone actually gets paid, and what happens if the ticket is later refunded. BrightStar's affiliate engine handles that bookkeeping directly. Each promoter gets their own tracked link, sales made through it are attributed automatically, and the commission is recorded against the order the moment the money lands — not reconstructed later from a spreadsheet.

Setting the commission

BrightStar resolves your commission rate in one place, so there's never a gap between what a promoter is told and what they're actually paid.

Account default

A percentage applied to every event unless you say otherwise. Set it once and it covers your whole calendar without configuring anything per event.

Per-event override

A percentage or a fixed amount per ticket, set on the event's Affiliate Engine step. This wins over the account default, which matters when one event — a small sound healing circle, say — needs a different arrangement than your usual festival gate.

Fallback

If you set nothing at all, BrightStar uses 10%.

Because commission is resolved in one place, the figure shown in the event wizard preview is the same figure used when a real order is paid. That's what keeps a promoter's expectation and their actual payout from drifting apart.

Which tickets earn commission

By default, admission, package and membership ticket types earn commission and add-ons do not. That default exists because an organizer rarely has margin to share on an accommodation room or an extra like a mat rental or a meal add-on — paying a percentage on those can quietly turn a profitable sale into a loss, especially on a multi-day retreat where the accommodation line can dwarf the admission price itself.

If that default is wrong for your event, you can name exactly which ticket tiers earn. And if you decide commission doesn't belong on a particular event at all, naming an empty set turns it off for that event only, without dismantling the affiliate programme you've built everywhere else.

How a sale gets attributed

When somebody follows a promoter's link, the referral is stored on their browser, and if they clicked more than one promoter's link, the most recent one wins. That covers the ordinary case: someone taps a link in a message and buys right then.

It doesn't cover a buyer who clicked the link on their phone at a kirtan and then bought later from a laptop at home, or who cleared their cookies, or who came through an in-app browser that doesn't hold onto that kind of information. For signed-in buyers, BrightStar closes that gap by also keeping a click history, and will attribute a purchase to a link clicked within the previous 30 days even when the browser record itself is gone.

The kind of link matters too: an event-specific link only attributes to a purchase of that event, while a general account link attributes to any purchase across your events. And a promoter can't earn commission by buying their own ticket through their own link — that self-referral is excluded rather than paid.

Getting promoters paid

Commissions are recorded on the live payment path, at the same moment the order is confirmed, rather than pieced together afterward from a report. If an order is refunded, the commission attached to it is voided automatically, so a cancelled retreat spot or a returned festival ticket doesn't leave you owing a promoter for a sale that no longer exists.

Payouts themselves go to the promoter's own connected Stripe account. Before sending anything, BrightStar checks that the account can actually receive money — onboarding complete, charges enabled, payouts enabled. A promoter who has earned a commission but hasn't finished connecting their Stripe account doesn't lose it: the payout is queued rather than lost, and they're emailed about what's blocking it. Minimum payout thresholds apply too, so a handful of dollars in commission accumulates into a real transfer instead of generating a stream of trivial ones. Your side of all this — who's earned what, and what's been paid — lives in the commissions area of your dashboard.

A commission percentage is not a discount. It comes out of your ticket revenue only on sales that promoter actually generated, which makes it one of the few marketing costs that cannot be spent on an audience that never buys — unlike an ad you pay for whether or not anyone shows up.

Common questions

Can I pay people a commission to sell tickets to my event on BrightStar?

Yes. BrightStar's affiliate engine lets an organizer set a commission, give promoters their own tracked links, and have the commission recorded automatically against the sales those links produce. Payouts are made to the promoter's own connected Stripe account.

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Commissions are recorded on the live payment path at the moment the order is confirmed, not reassembled afterwards from a report. If the order is later refunded, the commission attached to it is voided so a refunded sale does not leave a payable outstanding.

How is the commission rate decided?

BrightStar resolves it in order: a per-event override wins if you set one, otherwise your account default rate applies, and if you have set neither, the fallback is 10%. The per-event override can be a percentage or a fixed amount per ticket.

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The resolution happens in a single place in BrightStar, which is what makes the figure previewed in the event wizard the same figure applied when a real order is charged. Setting the rate on the event's Affiliate Engine step affects that event only and leaves your account default intact for everything else.

Do add-ons and accommodation earn commission too?

Not by default. On BrightStar, admission, package and membership ticket types earn commission and add-ons do not, because organizers rarely have margin to share on an extra. You can override this by naming exactly which ticket tiers earn.

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This matters most on retreats and multi-day events, where an accommodation line can be larger than the admission itself. Paying a percentage on a room that is being bought at cost turns a profitable booking into a loss. Naming an empty set of eligible tiers switches commission off for the event without dismantling the affiliate programme around it.

What happens if a buyer clicks the link on their phone and buys on a laptop?

For a signed-in buyer, BrightStar can still attribute the sale. Alongside the browser-stored referral, it keeps a click history and will attribute a purchase to an affiliate link that buyer clicked within the previous 30 days, even when the browser record is missing.

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This closes the gap that costs promoters the most credit: cross-device journeys, cleared cookies and in-app webviews. An event-specific link attributes only to a purchase of that event, while a general account link attributes to any purchase. If a promoter clicked their own link, the self-referral is excluded rather than paid.

How and when do promoters get paid?

Payouts are sent to the promoter's own connected Stripe account. Before sending, BrightStar checks the account can receive money — onboarding submitted, charges enabled and payouts enabled — and a minimum payout threshold applies so small balances accumulate rather than triggering constant small transfers.

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A promoter who has earned commission but has not finished connecting Stripe does not lose it. The payout is queued and they are emailed about what is blocking it, so the balance is waiting once they complete onboarding. Payout attempts are logged, which is what makes a disputed payment answerable rather than a matter of recollection.

What happens to a commission if the ticket is refunded?

It is voided. When an order is refunded on BrightStar, the affiliate commission recorded against that order is reversed, so you are not left paying a promoter for a sale that no longer exists.

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This protects against a common failure mode: a ticket bought, promoted, and paid out, then returned days later for a refund. Without automatic voiding you would need to notice the refund yourself and separately claw back or absorb the commission. Because BrightStar ties the commission to the order's live status, the void happens in the same motion as the refund.

Can I turn off commission for a single event without shutting down my whole affiliate programme?

Yes. Naming an empty set of eligible ticket tiers for that event turns commission off there while leaving your account default and every other event's affiliate settings untouched.

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This is useful when one event genuinely can't support a commission — margins too thin, or a co-organizer already taking their own cut — while the rest of your calendar keeps running promoters as usual. You don't have to remove promoter links or dismantle anything; the event simply stops generating payable commission until you name eligible tiers again.

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