A retreat with a day pass, three room options, a meal plan and a shuttle option is a lot to take in as one flat list. If every ticket type sits on the page with the same visual weight, a buyer has to read past everything to find the thing they actually came for — the day pass buried between shuttle add-ons and room upgrades. Ticket categories let you group that list into named sections, so the page reads as structure instead of a scroll. You choose the names — admission, packages, accommodation, add-ons, or whatever language your event actually uses — and you choose the order they appear in. The result is closer to how you'd walk someone through the choices in person: first, what are you attending, then what are you adding to it.
Setting them up
Ticket categories are one of the Elevate tools. You turn them on during event setup, and the same controls stay available afterward on the event's manage page, so nothing about this is a one-time decision you're locked into:
- 1Enable Ticket Categories when choosing your Elevate tools
- 2Name the sections your event needs
- 3Assign each ticket type to a section
- 4Arrange the sections in the order buyers should read them
- 5Save — the grouping applies to the live event page immediately
When does grouping actually appear
BrightStar only shows section headers when there is a genuine multi-section structure — meaning two or more distinct categories. Every ticket, whether you've touched this feature or not, carries a default admission category behind the scenes. Without a rule to guard against it, a simple kirtan night selling nothing but one General Admission ticket would still render a collapsible "Admission" header wrapping that single item — a click added for no clarity gained. Instead, a single category renders as a plain ticket list, and the section headers appear only once a second category exists. You get grouping the moment grouping helps, and not before.
What a section does and does not control
A section is presentation, nothing more. It groups and orders tickets on your event page, but it carries no pricing, no availability, and no rules of its own. Every ticket inside a section keeps its own price, its own quantity available, and its own maximum per order — none of that changes based on which section the ticket sits in. This works because the category is stored as a property of the ticket itself rather than as a separate container holding it. Moving a ticket between sections is therefore a small edit to that ticket, not a rebuild of it, which is why its sales history stays untouched. The same logic makes renaming a section, reordering sections, or reassigning a ticket to a different one safe to do at any point — none of it reaches back to touch anything already purchased.
Changing sections after your event is live
Because a section carries no pricing or inventory of its own, editing the grouping mid-sale doesn't put anything at risk. If accommodation starts running low a few weeks before your retreat, you can move that section above add-ons so the scarce thing is the first thing a buyer reads, without touching a single price or quantity underneath it. The same applies to renaming a section that turned out to be confusing, or assigning a ticket to a different category once you realize it belongs elsewhere. All of this happens on the manage page, and none of it recreates the ticket or resets what's already sold.